Dr Christian Lorson, PhD from the University of Missouri is working on a number of projects connected to Spinal Muscular Atrophy. The Muscular Dystrophy Association (MDA) provided more than 380,000 USD in grants to Dr. Lorson’s research and others inspired by the doctor’s research are supporting his work in inventive ways. Recently he found an unusual partner to fund his research.
StorageMart, a self-storage company headquartered in Columbia, Missouri has partnered with the MDA to launch “Pin for a Cure”, a Pinterest contest. “To hear that this research is happening right down the street in our hometown inspired us to join this dream, “ says Sarah Little, Interactive Marketing Director at StorageMart, one of the largest national self-storage providers in the USA.
StorageMart has pledged to give $1, up to $5,000, to the MDA for every time the “Pin for a Cure” image is ‘pinned’ on Pinterst. Pinterest users can go here to ‘pin’ the image.
The “Pin for a Cure” project will run from March 7, 2013 until March 31, 2013. StorageMart will present MDA with a check on April 1, 2013 in Columbia, Missouri.
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